As the Director of Social Media, I lead the Oklahoma City Thunder's social media presence, strategy and analytics across seven core channels. My role includes overseeing photography and video production, copywriting and developing innovative content storytelling  for the team and partners. With a focus on creative distribution, I help connect with our audience of over 20 million followers, including fans of the Oklahoma City Thunder and Blue, Rumble the Bison, Thunder Fellows, Thunder Cares, and Thunder Shop. My goal is to enhance brand engagement and foster a vibrant online community.