Marketing Analytics
This brand architecture report focuses on Nike and Adidas, the two largest and most successful
sports apparel and sneaker companies in the world.
This report will focus on each company and provide an outline of how each company varies in its brand core, personality, benefits, and attributes that lends itself to consumers developing different relationships with each of these companies.
Brand architecture report
Nike vs. Adidas
Marketing Analytics
Marketing experiment
Puma Skateboarding
I focused my marketing experiment on Puma, a German multinational corporation that sells athletic apparel including shoes, shirts, shorts and other lifestyle products.
Puma has seen a resurgence in their basketball division after signing higher-profile clients including basketball players in the National Basketball Association but this marketing campaign will focus on Puma’s newest sneakers in the skateboarding category. The independent variable will focus on increased television advertising of its skateboard sneakers and the dependent variable will focus on shoe sales.