My Work With The OKC Thunder
Signed, Sealed, Delivered on Social
During my time with the OKC Thunder all of the team's digital channels have seen year-over-year incremental growth, and we now are in the top 10 in league across all core metrics. As the lead storyteller and Creative Director of our social channels, I have used my strong creative direction skills to grow my team and produce the highest-quality content and have increased team’s main and ancilliary accounts in a major way. I lead a team of six across 7 organizational social media channels including @okcthunder, highlighted by 80% increase on TikTok (+413,000 followers), 90% on LinkedIn (+32,000 followers), 95% on YouTube (+109,000 followers), and 16% on Instagram increase (+1 million followers) since September 2022 on @okcthunder. Other major highlights include leading the Thunder's Championship content and Shai Gilgeous-Alexanders' MVP and most recently, launching @continentalcoliseum on LinkedIn, Facebook and Instagram for new arena coming to Oklahoma City in 2028, totaling 10K+ followers across these accounts since July 2025
Visual Storytelling
Creative Direction In Action
Leading visual storytelling is a key element of my role with the Thunder. From major milestone moments to branded content executions, I have a strong understanding of design, visual branding and how to create an appealing look in the marketplace for our franchise, sponsors and other stakeholders. While I am a writer first, Art Direction is a function of my role that allows me to expand my creative skillset.
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All-Stars Aligned
NBA All-Star Campaign Success
During my time with the Oklahoma City Thunder, I have led the charge on All-Star social content, campaigns and and the stats show that the work put in off the court has supported the success of the players on the court, coinciding with Chet Holmgren, Jalen Williams and Shai Gilgeous-Alexander earning their first All-Star appearances and Shai Gilgeous-Alexander named All-Star Starter in 2024, 2025 and 2026 under my social leadership.
Moments 2 Remember
One of my favorite aspects of my role with the Thunder is campaign planning for historic moments and 2 that stand out are SGA's MVP campaign and 127games of 20+ PTS, breaking Wilt Chamberlain's record that stood for 63 years. From copywriting to creative execution to organic social content, I enjoy the process of building and creating campaigns for milestone moments based on a core idea. Consistency is a major aspect of SGA's game and working with the desing team, I pitched the idea of using this creative video edit as the lead piece for the moment Shai broke Wilt's record alongside a special milestone graphic to mark the moment.
